Need to cool down in the summer heat? Grab and nice and refreshing… hot dog water!

Since nothing really matters anymore, people are buying Hot Dog Water for $37.99 a bottle at a booth at the annual Car Free Day festival in Vancouver, British Columbia.

What is Hot Dog Water? It’s literally just a hot dog in a bottle of water, or as Hot Dog Water CEO Douglas Bevans says “We’ve created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could.”

Hot Dog Water, which was selling at brisk pace at the festival, was revealed to actually be art that’s really just meant to make people think, or something.

As the repurposed Voss water bottle says on the side, “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”

Bevans added, “From the responses, I think people will actually go away and reconsider some of these other $80 bottles of water that will come out that are ‘raw’ or ‘smart waters,’ or anything that doesn’t have any substantial scientific backing but just a lot of pretty impressive marketing.”

This is the first time anyone has made art critiquing consumer culture and marketing and it will totally change the way society buys and consumes products.

Congrats on finding an “artistic” way to scam people out of $37.99.

On an unrelated subject, Riot Fest will be selling Corn Dog Water at this year’s festival for only $14.99 which is a lot better than $40 hot dog water, and a lot better for you.